visual storytelling FOR DEVELOPMENT

WHY?

I believe that by creating positive, high quality, compelling and engaging powerful visuals we can attract donors, convince the public and policymakers, and catalyst fundraising efforts so much better than with text. 

Vision is our most dominant sense. Studies proof that content gets 94% more views when presented with visuals. We process images 60 times faster than words....now YOU need to harness this incredible opportunity for your organization and use top notch powerful and compelling images to engage the audience, and that's what I am here for to help you with.

The power of visual storytelling can change behavior and points of view. I create powerful images which get your message across with impact and emotion. The aim is to connect the audience to a cause/project/brand through a personal story. By evoking emotions and empathy the viewer relates to the story. Personal stories are the best, as the human one-to-one connection is the strongest, the deeper the emotion, the stronger the engagement.

Generally visual storytelling includes:

  • a persuasive story with a point of view, most of the time a personal one, a reflection of the human experience
  • high quality, authentic images
  • subject matter with pressing social, environmental, or spiritual value
  • an appeal (explicit or implicit) for transformation in attitudes and behaviors

I am based in Yaounde/Cameroon and available for assignments around the globe. Please don't hesitate to contact me at emily@emilypinnaphotography.com

 

The mamas of zanzibar

Meet the Mamas of Zanzibar HERE!

 

HOPITAL D'EFOULAN

A maternity ward in a district hospital in Yaounde/Cameroon was given a donation of very needed items. The funds for the items were raised by iDance, an initiative who's aim is to raise funds through a annual fitness fundraiser event. This visual storytelling project was to provide iDance with powerful imagery to show the donated items in use and thus empower its mission to raise even more funds at the next event.

Orphanage st.Therese

This orphanage is run by one nun and is the home of currently 33 children. The conditions the children are living in are extreme, there is no toilet and the children share very old mattresses in 3-4 on one. 

Rather than drawing attention to their plight by depicting their miserable living conditions, I started creating portraits of the children, showing their beauty - the next step will be collecting their stories, dreams and wishes. 

This project is currently in progress. 

 

dr.apple

For Dr. Apple, a DC based company who's aim is to cater nutritious and healthy food to children in DC Public Charter Schools, changing food habits one child at the time, I've created a website, brochures, marketing material as well as a book. The story I was telling thru the visuals was the story of how the meals who ended up on the trays of these children actually came about. The process of carefully selecting the food from local farmers, to the kitchen with different stations, to the labeling of different health related meals, to the timely delivery to each school's fridge to finally the distribution to the children, who often do not see another meal on that same day.